To mark HMG Paints’ 85th Year of business, a dedicated in-house team has created new website. The new website has everything you’d need to know about HMG as a company, their products, and the services they offer, as well as being a vast knowledge hub for general paint and coatings information.
It was important for HMG to understand what the customer wanted to get out of the new website, so an external survey was sent out, and the results of these were analysed to determine what features customers deemed the most important. It was found to be key that HMG retained the expert knowledge that was held on the previous website. HMG not only kept this, but added extra information and advice in a variety of areas to create a world-class paint and coatings information database.
Another point heavily communicated in the surveys was to keep it simple. User friendliness and visual appeal are very important to the website users. The website has been reviewed and optimised so users of all technical abilities can easily log on and find the information they need with no problems.
‘’The new HMG Paints website will be a great asset for ourselves, but more importantly an information hub, not just for our customers, but everyone in the coatings industry. We believe we’ve created the ultimate paint and coatings resource.’’ said Marketing Manager Paddy Dyson.
One of the most notably updated areas is the troubleshooting section. Here you can find out about the common problems that can arise with paint and coatings, prevention tips, and most importantly, rectification advice.
Steve Crossman, Business Development Director said: ‘’the new website showcases the full potential of HMG as a company. With the impressive title of the UKs largest independent paint manufacturer, we needed an equally impressive website to go with the title and make us stand out’’.
The Technical Data Sheets (TDS), Material Safety Data Sheets (MSDS), which are available for all products, are all linked to automatically update to include any new information, so it can be relied upon that the safety data provided on the HMG Paints website will always be completely up to date.
Additionally, the new website allows users to share content across hundreds of social media sites easily and quickly.